7 Ways to Attract Top Talent


Attract top talent

It’s no secret that the job market has had its share of issues lately. And, obviously that presents a whole set of challenges when you’re trying to find top talent for an opportunity. It can make it especially hard if you’re going after passive candidates. So, here are seven ways be creative to attract the kind of talent you want.

1. Be daring

I’m not saying you need to rent space on a billboard or anything, but find something that makes you stand out amongst the hiring crowd.

2. Think outside the box

Maybe the person who doesn’t have the exact proper skill set will be the person who will fit the bill. A few years ago, I was in that boat. When I applied for the Research Assistant job at Gaines, I knew I loved research but I had never worked for a recruiting firm before. The only research I had really done was in my college years. I also didn’t have a Masters in Library Science or a Masters in anything. But, I was eager and interested in the position. Within a few months, I was working on my own searches and now, five years later, I’m the one running the research show. Sometimes it pays to take a chance on the unlikely candidate.

3. Don’t think of it as a job, but as a career

People are more attracted to an environment they can excel at, rather than just being the busy bee working doing the same mundane task every day.

4. Develop a good benefits package

I’ve seen many situations where candidates accept an offer with a less than desirable salary because of the benefits package. Health insurance, paid time off, profit sharing, etc. are all things you can use to sweeten the pot.

5. Offer some perks

Is there a gym nearby? Occasional weekend retreats? Or, even weekly lunches in the break room. Structure some kind of perks that other companies don’t offer. Like benefits, perks are important.

6. Advertise

You don’t need to hire a guy to walk around in a gorilla costume or anything, but spend the time (and money) to get your brand out there. If you’re known and if it’s known that you have opportunities, it will be easy for people to find you.

7. Sell what makes your company unique

Bragging is perfectly OK here. Do you have a TV in the break room or take Friday afternoons off to host a ski ball championship? Or, is it even something simple like your benefits package? It doesn’t matter what it is, just make sure that it’s clear what makes your company different.