LinkedIn Etiquette: 8 Dos & Don’ts
LinkedIn is a great tool for all sorts of business related activities. It’s widely known for networking and you can also find a lot of really useful articles and tips on there. But if you’re making mistakes with your profile, chances are you’re not getting all it’s worth. So we’ve put together a little list of LinkedIn etiquette. Here are 8 dos and don’ts to help you out.
1. Show what you do
It’s great to talk about the company you work for and all the great stuff it’s doing, but make sure that’s not your only focus. Your LinkedIn profile should be about you so be sure to highlight your achievements and qualifications as well.
2. Link anything and everything
They don’t call it LinkedIn for nothing. If your current or previous company has a LinkedIn profile, link to it. That way people can easily see what the company does. Side note, this also makes it easier for you because you can focus less on the company and more on you.
3. Share everything or nothing (put preferably everything)
It should be easy to find information about you on your LinkedIn profile. Don’t make people analyze, assume, or guess (that hardly works in your favor). If you’re going to put your education, share your degree and the year you graduated. If you’re going to put employment history, also put the years you worked for the company, positions held, and responsibilities. And so on.
4. Check (and double check) for any misspellings
Think of your LinkedIn profile like you would your resume. It’s your first impression to the business world and anyone else reading. So if you’re saying you’re a Principle rather than a Principal, you probably aren’t putting your best foot forward.
5. Don’t create a profile and then leave it for years never updated
LinkedIn isn’t just for random people looking to network, it’s also a tool for employers and recruiters. If you create a profile but never update it you could be missing out on great opportunities. It also doesn’t send the best impression. Keep stuff up to date or delete your profile altogether.
6. Don’t create multiple profiles
There is nothing more confusing than seeing two Sam Smiths who work for the same company or, even worse, two Sam Smiths who have similar work history, but that don’t have the same current company. It’s confusing to understand exactly who you are and what you’re doing which is something you definitely don’t want. And, like several other no nos, it doesn’t leave a great impression.
7. Don’t list every single job you ever had with one company as a separate position
Your profile doesn’t have to be 100 pages long in order to show you know your stuff. In fact, when there are several jobs listed is can be confusing and work against you as it looks as though you’ve had a lot of movement. Instead, provide your most recent job title with that company and put information about previous position titles/responsibilities in the summary below.
8. Keep organizations, volunteer work, committees, etc. separate from actual work experience
It’s great to showcase all of the things you’re involved with, in fact it’s definitely recommended. However, make sure you keep that separate from your actual work experience. Combining is all makes it too cluttered and makes it hard to decipher which is which. You really want to make sure that people have a clear understanding of exactly what you do and let your outside of work activities shine on their own.